June 12, 2014
Like others, I forgot when I started drinking Coca Cola. Like others, I reused the plastic bottle as my water bottle, keeping the bottle in refrigerator overnight and got a crazy cool water bottle (I should use the word "ice" as a scientific term) for my school day. This was a really enjoyable moment to cool down myself after a long day in primary school, when air-condition was not common in any campus in Hong Kong.
Today, I found Coca Cola added more values to the empty plastic bottles. They designed 16 different functional caps and each of them has specific function - from bubble maker, pencil sharpener, to dumbbell, fitting user at all ages.
The idea is fascinating and well fit the issue of "sustainability"
Coca-Cola 2nd Lives
For details:
coca-cola campaign gives old bottles '2nd lives' with 16 functional capshttp://www.designboom.com/design/coca-cola-2nd-lives-caps-campaign-ogilvy-mather-06-03-2014/
Image source: www.feeldesain.com
